Last updated:
& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, the international strength of the domestic commercial institutions have to take the Olympic shuttle bus to get higher profits. However, over the years involved in the Olympic Games from the search business bill, both successfully reached the winner purpose, there are losers lose everything. Nike sports marketing success or failure, can provide sports marketing is "ride" the commercial organization methods and experience. Nike was founded only 30 years, and the old rivals Adidas commercial war, made outstanding achievements. Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of numerous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opportunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress Cheap jordans online air jordan 11 blackout for sale as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention brand exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays Retro jordans for sale photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professiona cheap foamposites l players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall ", please world each year to China to teach the former Olympic champion, China's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the buy cheap jordans online advertising costs are very low, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" cheap air jordans and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, they say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives.NBA star LeBron & middot; James and Manchester United striker Hernandez starred in the film about renewable shirt advertising a movie, the movie is part of the Nike "My Time is Now" movie. "Better World" movie is in the new campaign may be hidden by one of the nine eggs to watch movies, the audience can watch the movie through a unique interactive way, aims to encourage young players to play and inspiration. Keynote Nike "Better World" is the development of high-quality high-performance sports products, and reduce the impact on the environment.The jordans on sale online streets of New York on behalf of Supreme on COMME des GARCONS before the fashion show and SHIRT boots classic Timberland 2015 winter series brought three party joint 6 inch boots shoes, blockbuster cooperation once again lead to infinite expectations. The COMME des GARCONS SHIRT x Supreme x Timberland signed a 6 inch high quality waterproof nubuck leather boots to create a shoe body, and joined the wave point of decorative elements on the side, followed by leather uppers to highlight the distinguished identity Logo, divided into black and brown two classic colors available, it is worth looking forward to. It is reported that the COMME des GARCONS SHIRT x Supreme x Timberland signed a 6 inch winter boots will be landing in December 3rd Supreme in New York, Losangeles, London store and online mall, and Dover Street Market of New York and London store on sale, and in December 5th Dover Street Market shop, Ginza store on sale in Japan Supreme, interested friends do not miss. , a classic Irish coffee, needs three elements. Its first layer is black coffee. The main color is rich and deep. The second floor is the gold color of Irish whiskey. The sweet and mellow design is evocative. Finally, at the top of the fragrant fragrant cream. Saucony is based on the three elements introduced Shadow 6000 "The IRISH COFFEE" shoes, three different color plus Shadow 6000 unique profile and high quality suede shoes, show the low-key and rich visual experience. The theme series has been sold at designated 3NITY stores in China, and the price is 89 jordan retro 14 white/fuchsia blast/black 9 yuan.The Liberty x NikeCourt, released a series of cooperation. Named "Dawn Meadow" shoe series including Classic, Air Zoom; Tennis Vapor 9.5, Air Max 1, Air Rift, Benassi Slide and Cortez type of shoes, the design theme for the British summer, colorful floral patterns throughout the upper part, and adding fluorescent yellow eye-catching details highlight visual sense. It is worth mentioning that, Cortez shoe design is different from the other five become an independent school, shoes, shoes with brown presents to the public, is decorated with floral patterns on the inside and the tongue part. The Liberty x NikeCourt cooperation series will be officially launched this month 25 Nike Sportswear stores, online shops and designated retailers. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes rumored Undefeated x Air Jordan 8 will be released on 2017, Adidas Originals classic shoes Stan Smith family, is ushered in a new member of the Stan Smith Lea Sock comments on last article: "rumor Undefeated x Air Jordan 8 jordan 3 katrina 2018 will be released next 2017:" Adidas Originals classic shoes, one of the Stak in addition to "Triple Black", Nike Air Max 97 will soon usher in this new "Summit White" color is also worth looking forward to. It appears from the first released official pictures, this pair of Air Max 97 in addition to clean white shoes, in the snakeskin texture to create a fender low-key luxury atmosphere, and reflective wave pattern and white collocation 3M full palm Air Max transparent outsole and cushion. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 Retro Running Shoes Nike new running shoes Air Zoom Mariah FlyknitNike Air Zoom Spiridon black soul debut review on an article: Nike brand new running shoes, Air Zoom Mariah Flyknit next article: Nike Air Zoom Spiridon black soul debutAir Jordan 1 Phat black / gray / yellow upcoming releases 2013-12-08 22:39:50 these days of new color of the Air Jordan 1 followed, and in the next month, in addition to two previously reported new color outside, there is a new color is also worthy of our expecta jordans on sale mens tions. The Air Jordan 1 uses a black and yellow in sharp contrast to the tone, to be gray Swoosh and outsole as moderator. This shoe will formally meet with us next month, Air Jordan fans 1 month to Blessed what you ready for it?, Saucony Originals for the 2015 summer series added a new "Bermuda" series. The new series inspired by the Bermuda beach and the sea, and were selected for Shadow 6000 and DXN Trainer two models for the creation of blueprint, including 6000 Shadow were selected by green, purple and black suede and perforated leather with throughout the formed shoes; and the other a DXN Trainer in the sky blue and light blue two color collocation, finally presented in the bottom are equipped with white. This series will be purchased in May 24th at the designated Saucony stores, interested in Pakistan, may wish to pay more attention to. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked By the end of , the "/1626 tide community" was finally closed! why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes preemptive preview! Palace Skateboards x adidas Or air jordan 11 space jam for sale iginals signed a new look at how to wear shoes trendsetter! Adidas Originals Superstar special shape spring 2015 comments on : preemptive preview! Palace Skateboards x adidas Originals signed a new shoes a trendsetter: look at what to wear! Adidas Origin〉 teamed up Japanese street fashion brand WHIZ LIMITED and Tokyo famous shoes shop Mita sneakers teamed up with PUMA, teamed up to re create the Trinomic XT2 shoes. The shoes with breathable mesh, high quality leather and lightweight synthetic material composed of a shoe body, dark blue, blue and red through the intersection, plus the PUMA patent Trinomic white comfortable insoles and slow the bottom three party joint LOGO, is worth starting. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- Apple announces final release of iPhone 6 , the boss is having trouble again! "Evil boss 2" Trailer uses apples instead of Apple's secrets. Apple is the 11 most beautiful store in the world. answer prizes / as long as you dare to challenge massive tidal products free get nose spray to the G-spot, grass root welfare: sexy football baby collection - - - - - - - - - - to the tide recommended - - - - - - - - - - Jason Markk Quick Wipes portable wipes suede wipes Balance 988 Fresh deep blue summer New Foam Boot Nike Air Max Lunar 1 light blue new color design "Photo Blue" comments on a dark blue New Balance 988 Fresh Foam Boot summer a refreshing blue Nike Air Max Lunar 1 "Photo Blue" brand new color design , Nike Mayfly Woven launched a new Celery color. The design of the shoes is Mayfly and Woven two kinds of classic elements blend in the same shoes, although the shoe body with suede material, but the shoe side Woven weaving design details, can increase the fluidity of air permeability and air for shoes. The midsole is made of Phylon to provide a lightweight cushioning effect for the home and add rubber outsole1-1401240Q143.jpg (74.78 KB, download number: 0) download 2014-1-24 09:34 upload 1-1401240Q145.jpg (101.62 KB, download number: 0) download 2014-1-24 09:34 upload Jordan 00 China trade relief information network industry analyst Jin Yingqi said in an interview with reporters pointed out that since 2007, China's shoe-making raw materials prices rose about 20%, labor costs rose by about 30%, and China is facing U.S. trade quota threat, the uncertainty of production increasingly increased, therefore, the foreign and China's Hongkong and Taiwan area the shoe-making enterprises in the global production base for another. Especially Chinese trade relief information network industry analyst Jin Yingqi said in an interview with reporters pointed out that since 2007, China's shoe-making raw materials prices rose about 20%, labor costs rose by about 30%, and China is facing U.S. trade quota threat, the uncertainty of production increasing, therefore, in our country and in foreign countries and Hongkong Taiwan area of shoe-making enterprises in the world to find another production base. In particular, since the European Union imposed anti-dumping measures on footwear products in China and Vietnam, India has become the most sought after foreign country. However, Jin Yingqi believes that compared with China's footwear industry, India higher prices of raw materials, and low labor cost, the quality of the overall level of a level lower than in China; many are India shoe factory, the strength of strong foreign investment enterprise, but most enterprises strength is not strong. If China's footwear industry and Europe and the United States compared to the footwear industry, there are 10 years gap, then the gap between India and China also has several years. The lack of industrial chain really restricts the development of India's footwear industry, and the main market of India footwear industry is facing domestic consumers, and the demand level is not high. (Editor: admin).Reebok Instapump Fury recently launched a new "Celebrate" color. White shoes white collocation Pump inflatable system, and pink ring ornament shoe body, more color collocation ink bottom to add color to the entire pair of Instapump Fury. Currently, the shoe has been on the atmos shelves, priced at 18800 yen. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes NikeLab Free Huarache Carnivore Air Carnivore to pay tribute to the new color, the most representative of the OG Nike Sock Dart color rumors about landing NIKEiD, you will want to create a pair of how the color of the Sock Dart? comments on A: NikeLab Free Huarache Carnivore new color, OG color Carnivore Air salutes the most representative of a Nike Sock Dart rumors about landing NIKEiD, you will want to create a pair of how the color of the Sock Dart?Following the previous Jordan.html" target=" _blank" 〉 Jordan Air Jordan III, a strong brand exposure of IV and IX of the Silver Anniversary Edition (Silver Anniversary), quickly set off a great disturbance, attracted thousands of fans came to pay homage to the shoe. This time they introduced the so-called "suction gold" Air Jordan IV Silver Anniversary silver anniversary edition, we believe that the wallet is fear again. The following is the first AJ IV silver anniversary edition of the NBA war shoes king, a wonderful visual feast. I don't know who is going to be better than III and IX, and let's wait and see. Source: Battle shoes Wang MELO signature; don't note Air, Jordan, PHLY, Legend, Premier, anniversary, note Air, Jordan, IV, Silver, Anniversary, etc. comments on last article: MELO signature, don't note Air Jordan PHLY Legend Premier next article: Anniversary note Air Jordan IV Silver Anniversary